Jazz, UN Women launch digital & financial literacy programs

Jazz Pakistan and UN Women have signed an agreement to initiate financial and digital literacy programs for women-owned microbusinesses in underdeveloped areas.

This partnership aims to reduce the digital gender gap in technology by empowering women entrepreneurs with the skill sets they need to succeed in the rapidly changing digital economy. Under this program, Jazz will provide, free Sims, internet data, calls, SMS bundles, and JazzCash Wallets to 10,000 female micro-entrepreneurs by 2025.

Jazz and UN women will also provide gender financing and micro-mobility solutions, awareness campaigns, up-skill training, advocacy, and thought leadership programs to reduce gender-based violence, including sexual harassment, and to declassify prejudicial gender roles that thwart women’s progress.

Jazz in a LinkedIn post said that the idea behind this collaboration is to close the digital gender gap by providing women with skillsets to thrive in the fast-evolving digital economy.

The programs reflect the company’s commitment to United Nations Sustainable Development Goals (SDG), particularly SDG 5 – Gender Equality.

Sharmeela Rassool, Country Representative, UN Women Pakistan applauded Jazz’s efforts towards building an inclusive digital ecosystem at the signing ceremony, today.

Jazz CEO Aamir Ibrahim emphasized the importance of creating an inclusive society in which women are empowered through digital and financial inclusion.

“Our collaboration with UN Women is a testament to our commitment to improving the lives and livelihood of women in Pakistan through technology. Providing women with tools and resources to improve their economic capabilities will unlock larger societal benefits, including poverty eradication, and reduce the digital gender divide resulting in economic growth,” he said.

Sharmeela Rassool, Country Representative, UN Women Pakistan, said. “Using mobile technology, the private sector can play an important role in changing public perceptions of women.” Normalizing women’s mobile phone use, as well as raising awareness of how owning and using a mobile phone can benefit women and their families.”

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