For every phone purchased, Xiaomi will donate PKR 1000 to SKMCH
Followed the spirit of Ramzan and the company’s vision of making lives better, Xiaomi Pakistan has joined hands with Shaukat Khanum Memorial Cancer Hospital. The recently launched mobile phone company in China has pledged to donate a portion of its’ sales to SKMCH to help raise awareness and funds for the hospitals new initiative.
For every mobile phone sold via MiStore, Xiaomi will automatically donate PKR 1,000 from its profits to SKMCH. Alternatively, for every eco product purchased such as power hands-free free, Mi band etc, Xiaomi will be donating PKR 100 to SKMCH. This campaign started in Ramzan and will run till 15 days after Eid.
“I strongly believe that whatever we do in life, we cannot succeed until and unless we reach out and help those who do not have any support in their lives. When we got the opportunity to collaborate with Shaukat Khanum Trust for this campaign, we jumped right in because if we can have anything to do with the difference that SKMCH makes in people’s lives, we can be proud of not only our initiative but also the empathy from our customers.”, said Mr. Ahmed Butt, Marketing Director Smartlink Technologies.
In 2016, SKMCH recorded 10,203 new patient registrations and 236,351 outpatient visits, almost three times the number of registrations, and five times the number of visits in 2000. Over the last fifteen years, the Hospital has seen an increasing trend in the number of treatments provided to its patients. Many young innocent lives are being saved at Shaukat Khanum Memorial Cancer Hospital and Research Centre. Last year, Zakat contributions made it possible to treat almost 75% of poor cancer patients for free. This year SKMCH needs to raise PKR 5.5 Billion to help treat poor cancer patients. Additionally, the Shaukat Khanum Memorial Trust plans to open a research center which will be based in Karachi.
Currently the world’s 4th largest smartphone manufacturer, Xiaomi is a Chinese electronics company headquartered in Beijing. The company’s founder and CEO, Lei Jun, believes that high-quality technology doesn’t need to cost a fortune. To that end, Mi delivers phenomenal hardware and software services and creates high-end phones at mass-market prices.
With more than 61 million handsets sold in 2014, and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India, Indonesia and Brazil, Xiaomi has been able to achieve what it values most – a deep reach into the lives of millennials. Now Xiaomi, through its partnership with Smartlink, has opened its doors to Pakistan.
Pakistan is the world’s 6th largest market for smartphones. In 2015 only, there were 125 million mobile subscribers in the country. According to Pakistan Startup Report, the figure can potentially go up to 110 million people in the next 4 years. There couldn’t have been a better time for Xiaomi to reach out to Pakistan, where affordable and feature-rich smartphones dominate the market. Secondly, 77% of the country’s population is below the age of 30 which matches Xiaomi’s target market goals.
About Smart Link Technologies:
Established in 2016, Smartlink Technologies is a brainchild of a pool of professionals whose strong vision and even stronger conviction paved the way for an exclusive partnership with Xiaomi. They believe in reaching out to both the low-end and the high-end consumers and still give out state-of-the-art and warranted products at the best possible prices. As we live in an age where the digital world meanders from smartphones to smart everything – we see it all around us. Smart link Technologies strives to connect latest technology with modern and innovative sales techniques to change not only how brands are marketed but also how they define themselves.